The Union Government has launched Lucky Grahak Yojana to encourage consumers and Digi Dhan Vyapar Yojana to encourage merchants for transition to digital payments. These award based schemes were launched by the NITI (National Institution for Transforming India) Aayog, government’s policy think-tank.
These schemes aim to give cash awards to consumers and merchants who utilize digital payment instruments for personal consumption expenditures.
They will specially focuses on bringing the poor, lower middle class and small businesses into the digital payment fold. National Payment Corporation of India (NPCI) will be the implementing agency for these schemes.
Transactions using USSD, UPI, RuPay and AEPS will only be covered under these schemes. Digital payments made through credit cards and e-wallets won’t be covered.
To ensure focus on small transactions incentives will be restricted to transactions within the range of ` 50 and ` 3000.
The winners shall be identified through a random draw of eligible Transaction IDs by software to be especially developed by NPCI for this purpose.